"pARcelări 3.0" is a project of digital communication built around an augmented reality mobile app which serves as communicating and popularising historical, cultural and architectural information about the lotissments in Bucharest.
The goal of this project is to offer the necessary support for a more extensive perception in the target group and to direct and indirect beneficiaries to the historical and academic research.
The augmented reality app is a virtual guided tour through different lotissements in Bucharest, led by a narrative thread that will be reported by objects, houses or other highlights that are existent in the area.
With this app, the user can interact with those highlights and will be able to receive information ( video, graphic and audio ) about the history of this specific place.
The pARcelări3.0 app has the role to make attractive to the general public the academical information gathered during the research and show to users in an interactive way through an immersive experience of augmented reality.