Avenue mall is designed as an environmental friendly, contemporary, European-style mall, with an indoor-outdoor boulevard and Arabesque influences. It is a social and retail hub, with a distinct automotive and lifestyle theme. The two storey development stretched over 500,000 sq/ft with a one-kilometre roadway linking each end. The mall comprises of more than 50 high-street retailers and over 15 F&B and Cafes. The mall also provides direct access to Hotel Park Inn which is managed by Radisson. Shops, Restaurants and wide range of entertainment make First Avenue an all-week-round destination.

First Avenue is strategically located in the rapidly growing suburban area of Dubai Motor City, and is in close proximity to Sports City, Arabian Ranches, Al Barari, Silicon Oasis, Nshama, Studio City and Dubai Production City. The development is located at Dubai Autodrome, which is a world-class motorsport facility.