Every year the city of Arapiraca/AL becomes a reference on the national scene for its commercial capacity and economic resourcefulness. A metropolis in the wild of Alagoas, in a historically warlike state, contrasts the difficulties faced by the citizen and the worker with many merits and highlights even more the brightness of its highlights in various sectors of the economy, both local and national. For a city of more than 220,000 inhabitants, located in the semiarid region and based on the monoculture of tobacco and cassava, receiving large national companies and industries is important, but it is not enough. The feeling that it is necessary to have even more companies with Arapiraca's DNA is special. Our land has its different glow! Therefore, the foundation of Azul Atacarejo in 2020 aims to rescue and strengthen the roots of the Arapiraquense people with their own history, which, traditionally, is a lot of work and daring and stands out to the rest of the country. All the technology and innovation find space in the embrace and in the heart of the Arapiraquense, always willing to grow. The representativeness of these characteristics made the entrepreneurial spirit of Azul Atacarejo come to life and propagate the beginning of another beautiful story of development in Terra do Fumo. There are 2 years of history with special emphasis in the state of Alagoas and throughout the Northeast. Azul Atacarejo builds countless memories day by day, in which the people of this city participate directly in building the entrepreneurial dream that the spirit of Arapiraca possesses. A natural connection with the population makes it not just a commercial relationship, but a very affectionate one. At Azul, dreams are fulfilled, thousands of families are impacted daily, hundreds of people are part of our family and the city's identity remains alive, and it is possible to say: much more is to come.