What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

Types of SEO
Google and other search engines take several factors into account when ranking content, and as such SEO has many facets. The core three types of SEO are on-page, off-page, and technical SEO:

On-page SEO: Optimizing the quality and structure of the content on a page. Content quality, keywords, and HTML tags are the key players for on-page SEO.
Off-page SEO: Getting other sites, and other pages on your site to link to the page you are trying to optimize. Backlinks, internal linking, and reputation are your off-page MVPs.
Technical SEO: Improving your site’s overall performance on search engines. Site security, UX, and structure are key here.

The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

What are the benefits of SEO?
Most people click one of the first few search results, so higher rankings usually lead to more traffic. Unlike other channels, search traffic tends to be consistent and passive. That’s because the number of searches is usually quite consistent month to month.

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
SEO involves five main steps.

1.Keyword research. Find what people search for.
2. Content creation. Craft content for searchers.
3. On-page SEO. Make your content as clear as possible.
4. Link building. Build trust and authority from other websites.
5. Technical SEO. Help search engines find, crawl and index your content efficiently.

How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

What does SEO stand for?
SEO stands for search engine optimization. Let’s break that down in the context of your website.

Search: What people do when they want to find an answer to a question or a product or service that meets their needs.
Search engine: A site (like Google or Bing) where a person can perform said search.
Search engine optimization: What you do to get said search engine to connect said search with your site.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.

Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.