In Maharashtra failure of cotton crops is one of the prime reason for farmer suicides. Hence, Lupin Foundation found the Better Cotton Initiative (BCI) quite relevant and potentially effective intervention.

The Better Cotton Initiative (BCI) aims to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity. It involves training and capacity building of farmers for sustainable cotton production by promotion of best package of practices on integrated pest management, integrated nutrient management, and selection of variety by conducting training, exposure of farmers and demonstrations at village level.