Pete Ross, a Transformation Coach with 35 years of experience in changing the Physiques, Performance and Mindsets of busy Professionals. Having successfully worked with individuals of all Stripes; from elite members of the forces; extreme endurance athletes (some of whom have held World Records) post baby weight ladies, to the obese, but hard driving, well travelled executive. However, they have one thing in common: lack of time to invest in any activity that's not going to give them an excellent return. Through the science of Behaviour Change, Nutrition & a targetted, Personalised Exercise plans. The coach and client work in tandem to ensure the best possible results in the shortest time. So the busy executive, not only loses weight, improves his or her health, but also finds that their mental focus and decision making improves and is sustained throughout their working day. Also, the busy housewife/mother or even the prospective bride who wants to get in good shape or to get back into her favourite clothes -or look sensational in that Wedding Dress- have benefitted from the coached Transformation Packages. Programmes offered are designed so the client 'takes ownership' of the process over time. So any changes made Both Mentally & Physically are long-term and not just a quick fix.