Smiling Baby is specialized retail store for kids and it caters to a niche market starting from the new born to the age group of 6 years.

Smiling Baby houses an array of Indian and International brands with names like Pigeon, Nuby, Chicco, Avent, JL Morrisons, Apple Baby, Fisher Price, Barbie, Disney, Hotwheels, Funskool, Himalaya, Johnson & Johnson, Pampers, Mamy Poko being a few of them.