bluumy – the app
A book. At the right moment. For just your child.
bluumy isn't an app that simply sells books. It's one that helps your child learn to love books. Of course, you know how important reading aloud is. But what if your child isn't interested yet – or only briefly? Don't worry – that's the case for many. But thanks to bluumy, this isn't a permanent condition. Because that's exactly where we come in.
With bluumy, you'll find books that are truly a good fit for you – depending on what your child is currently discovering, loves, or is good at. Step by step, you'll build a small, truly excellent library that your child will find exciting because it's made for your child – not for e-commerce algorithms.
Every child can develop a love of books – and keep it that way for the long term. If you know how.

Why bluumy?
The first years with a child are full of questions – and full of possibilities. But what does your child really need right now? We don't believe that books or toys have to be something that's only looked at once. Our users observe, for example, that our stories are also experienced with hands – and grow with your child.
With us, you don't just get books from the wholesale warehouse of chain stores, but a service that's tailored to your needs – and that develops specifically with your child.
All of our books come with lovingly crafted wooden figures that make each story tangible – part of our award-winning PlayTales® concept. Because the younger the children, the more they understand books with their hands.

Who is bluumy for?
- For moms (and dads) of babies and toddlers
- For anyone who wonders what age ratings really mean
- For anyone who wants to encourage their children through play – without making comparisons
- For families who love books – or are just discovering that
- For you, if you think: It's not about how many books you have. It's about which ones – and why.

Who we are and what drives us
We are parents ourselves. We know the questions, the doubts—and the little moments that mean everything. We developed bluumy because we were annoyed by so many things: too many age restrictions, too much choice, too many algorithms, too little emotion. We clearly prioritize quality over quantity. No advertising, no filter bubbles—our magical children's books are delivered directly to your home. This leaves more budget for artists—and you get better books at a lower price. Your child is met wherever they are.