As the old saying goes, every business is a good business if you have a customer.
In modern terms, we can say that the customer is the king.

The basic mantra of marketing is to get the customer interested in the products or services that you are offering. And to attract the customer, you must suffice the needs and demands of the customers or consumers. Understanding the customers is therefore essential to satisfy the customers.
This module discusses the fundamental concepts related to customers and why it is so important to understand the customers.


After completion of this lesson you will be able to:
- Fundamental Concepts Related to Customer
- Gaining Customer Satisfaction & Loyalty
- Managing Customer Relationships