Buy By! it is the social marketplace where you find the best items, provided by selected fashion stores.
Discover new shops, trendy items and the best outfits suggested by our community. Find and buy your favorite items, anytime!

LIVE THE PHYGITAL EXPERIENCE
Personalize your experience, in store and online, through a new phygital experience: the attention and quality of a physical store, directly on your smartphone.

ANYTIME, ANYWEAR
- Discover new stores and where to buy trendy items.
- Take advantage of the best promotions and buy at the best conditions.
- Use our store locator to find shops and brands near you: buy now, wear now!

CHOOSE YOUR PREFERRED PURCHASE METHOD
- Online: buy online and receive your item in 24/48 hours, with integrated tracking.
- Click & Collect: buy online and collect your order in store, whenever you want.
- Reservation: reserve an item for 24 hours and calmly decide whether and how to purchase it.

CUSTOMIZE YOUR PURCHASING EXPERIENCE
Use our smart services for a unique and personalized experience:
- Internal chat: talk to the client assistants of the Buy By! stores
- Videocall: book a videocall and watch your favorite articles!
- Appointments in store: book an appointment, you will find your selection ready for you!

FASHION COMMUNITY
- Buy your favorite items and share your outfits with the community! Become a fashion icon!
- Get inspired: discover the favorite items, outfits and stores of members of the Buy By community!
- Customize your profile for a truly unique App experience, tailored to you.

What are you waiting for? XoXo Buy By!

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