Vijay Store has been the most trusted brand in Jaipur for manufacturing and processing of premium quality roasted products since 1954. It is the largest Indian Manufacturer of Traditional HAND ROASTED Namkeen.

It started on a very small scale, with supplies to local Markets in Jaipur City only in 1954. It slowly entered in consumer market, all over the Rajasthan and other part of country under its own Brand Name "Govindjee"