CARINA founder Hala Kassem was determined to find a solution for women in Egypt, who were facing limited wardrobe choices. She wanted to create a brand that would become the intimate friend of every Egyptian woman. She came up with a brilliant solution; seamless body wear for women that conquer conservative social norms. Equipped with the right tools, Hala built an empire through this passion and vision so every women out there can wear what they feel comfortable in.