How to write a case study - Why and how to write case studies for your business

Are you using case studies to get more clients? Do you know how to write a case study? Case studies should form part of your marketing toolkit. They can increase your exposure, convince your customers of your expertise, and help you sell more products and services

Why should I write a case study?
Case studies are very helpful. Aside from customer testimonials, there are several marketing strategies that are most effective in converting leads into customers. they:
Tell a story about how you solved a problem for your customer
o Building your brand and credibility
Shows measurable results
Show customers your commitment to their success
o Acting as customer support

Compelling case studies both online and offline
Case studies are ideal for both online and offline marketing. Use it online to reach your target audience and showcase your expertise, or print it out for inclusion in your press file or other "discarded" marketing materials when you meet your clients.

How do I write a case study?
Here's how to write a case study in three steps:
1. Challenges: In one or two paragraphs, describe the specific challenges facing your customer.
2. The Solution: Discuss in two or three paragraphs how to provide a specific solution that solves the customer's challenge.
3. Results: State the measurable results of your solutions. This is the most important part of the case study. You will need to get some of this information from your customers, but trust me, your customers will be more than happy to provide you with these stats when they see the value you provide. For maximum effectiveness, include quotes from customers promoting the success of your solution.

How to write a case study

Create your case using case studies
Marketing case studies are not well known (or used as much) article marketing, press release marketing, email marketing, and blogging. But it is more effective. Although these other marketing efforts are more popular, case studies are a very successful way to position yourself as an expert in your field.

Want to impress your potential customer? Do you want to convince your customers to buy your products and services with confidence? Consider a case study to really prove your case.

Scott Seiders is the President of Novo, Inc. , A full-service text writing company specializing in marketing. We combine creative thinking, persuasive writing and tangible results to make your work stand out from the crowd. Our strategic writing solutions help you reach your target audience more quickly and effectively, bring your brand and value to market, and sell more of your products and services.

To learn more please download this application How to write a case study