Is it possible to turn everyday reality into an extraordinary experience? Thanks to the Banfi Experience app, it’s easy to go beyond what you see.

If you are at the Banfi estate, just open the camera of your smartphone, frame the markers placed around the castle, in the vineyards and in the cellar to experience the place where you are with the magic of augmented reality. You will be able to experience the harvest firsthand, witness the selection of the grapes and discover how Banfi wines are born.

If you are at home instead, you can experience the Banfi world by viewing exclusive multimedia content from your smartphone or tablet, even using a cardboard viewer for an even more immersive experience.

With the Banfi Experience app you will also be able to watch the labels of the 2021 and 2021 limited editions of La Pettegola come to life.

What if you're in the mood for some music? Connect to Spotify from the app and listen to the "Play the Banfi Experience" playlist.

What are you waiting for? Download the Banfi Experience app now and let yourself be surprised by the augmented reality of Banfi!