New Roads Apparels was born out of a deep desire to create an affordable fashion brand with unique and modern designs. Its origin dates back to 2002 when a first generation entrepreneur, Mr. Rajaram, decided to set-up a design studio with the sole idea of helping urban men dress right and sharp.

New Roads Apparels immediately became a cult brand among the youth and there has been no looking back. Over the years, New Roads Apparels has grown to be a leading menswear brand in the country with a retail presence through 1000+ leading Multi Brand Outlets across South India and 20+ Exclusive stores.

New Roads Apparels does not just sell a commodity. It welcomes every new customer into a New Roads Apparels community that stands for freedom and success. Our vision is to bring more and more happiness in to the live so four customers by giving them the latest chic outfits.