A simple tool that makes a list of customers visited and who are a potential customer for future business.

Lead generation is a marketing term used to describe the beginning of a prospect's interest or question in a particular product or service of a company. Leads, unlike prospects, are contacts who have shown an interest in some type of product or service.

There are many methods for lead generation that are usually some form of advertising such as social media campaigns, email marketing and internet search engine advertising. [3] Generating leads means capturing potential customers for a business. [4] Many forms of lead generation use capture pages, pop-up forms, and can offer a free reward in exchange for the prospect's contact information. [5]

Such action is realized through the use of specific tools that create and automate these processes. There is a wide range of tools focused on lead generation.