Cloud Store is predominantly distributed to users as a pre-installed app by phone manufacturers. It is released on Google Play Store to facilitate app updates. For users without Cloud Store pre-installed, a paid subscription is required as a barrier and reminder that the app is not for them.

Cloud Store is a game changer to bridge the digital divide. The Cloud Store installs virtual apps in the cloud as cloud apps on the physical phone. Cloud apps at 100KB are far smaller in size than native apps at 100MB. Cloud apps on a $30 to $60 affordable phone can outperform native apps on a $150 to $300 mid-range phone.