Wayruro, is a tree of Amazonian origin, its extension covers all of Central America and some countries of South America such as Peru, Brazil, Ecuador, Colombia and Bolivia. The seeds of the Wayruro, have an essential characteristic: the showy colors of red and black and have become generalized as a harbinger of good luck and fortune. Thus, it is an ancestral custom, to use the nuggets of the Wayruro to protect from evil spirits and give good luck to those who possess them. Not in vain, is the first cultural rite that is practiced with newborns, who are placed, around the wrist of the hand, a red ribbon that has attached the colorful seed. On the other hand, it is not uncommon to see some seeds in purses and wallets looking for abundance and prosperity. These traditions are so ingrained in our culture, that the name of the seed has become popular as an amulet against misfortune and uneasiness.

In this sense, in the face of the overwhelming practices of the sensationalism of a type of press that wants to manipulate information with mere mercantilist interests, we adopt the seed of the Wayruro as a protective shield, as a symbol of our different communicative proposal that spreads the singularity of our multicolored cultural identity, narrates motivating stories of extraordinary people, as well as their thinking, entrepreneurship and good action. Our platform, rescues from oblivion the diverse ancestral customs, hardly promoted and valued; as well as promotes tourism and advocates for environmental awareness, taking into account that we live in Peru, one of the most mega-diverse countries in the world.

On the other hand, Wayruro a platform that is open to a group of people who seek to learn more about what they have in their environment because it transmits experiences, be it from a trip, a place, a destination or simply reflects a hopeful reality that everything It is achievable to the extent that a person believes in their dreams and persevere despite the difficulties of the environment, corruption and bad news.

Wayruro, communicating emotions is the beginning of a different communicative experience made by those who make up a team of people who want to show that our country is immensely superior to misinformation and chaos. We are sure that in the most intimate part of their being, people cultivate and appreciate culture, art, restful pastime and attachment to the real, natural and magical world.