Business Statistics is an application for collecting statistical data concerning social networks.
This tool, designed for mobile devices, automatically collects the data present on Instagram and graphically provides a quick, clear and simple summary.
The intention is therefore to allow the user to have the profile trend under control, seeing in real time how management choices are impacting performance.
Through the application, it is therefore possible to see:
• Engagement Rate: this is the Engagement Rate. It reveals how many people are actually interacting with the published post and profile, thus showing if the content created is attractive to the public. This index is particularly important for brands that may wish to present their products to the public.

• Localization of users: It reveals where the users who connect to the profile come from, allowing a more targeted targeting. It is very important if combined with the data relating to the age of users.

• Age group of users: Reveals the age group of users who interact with the page, and is essential for customer profiling

• Gender of users: Within the application, a bar chart will show users divided by gender, providing a numerical data on the amount of male and female followers
• Number of users online in the last 10 days: Through a radar chart it will be possible to see the activity of the followers divided into times.

• Number of views in the last 7 days: A bar graph will show how many times our profile has been viewed by users in the last 7 days.

• Number of actions performed: An interface will show how many and which clicks our profile has received, showing the effectiveness of the call to actions entered.

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