Aayush club or buying clubs are clubs organized to pool members collective buying power, enabling them to make purchases at lower prices than are generally available, or purchase goods that might otherwise be difficult to obtain. There are many legitimate buying clubs – for example, food buying clubs – but many are unauthorized credit card billing scams, in which a customer is induced to enroll in a free trial of a Aayush club membership, and then unexpectedly billed when the trial ends.