Orlando Redirect's purpose is to simplify purchasing management through a variety of convenient services. These include a personalized shopping assistant, participation in group buying communities, and an integrated online store. The app's user interface is intuitive, making it easy for users to request services, track shipping and track their orders in a hassle-free manner.

A highlighted feature is the ability to redirect orders, allowing users to make purchases in different regions of the country or abroad and receive the products at the address of their choice. Additionally, Orlando Redirect offers the option of adding credits to the user's account, as well as calculating shipping estimates for different destinations and package weights.