Nestlé Pakistan and Benazir Income Support Programme (BISP) entered into partnership in May 2017, to provide livelihood opportunities to the BISP beneficiaries. This partnership is part of Nestlé Pakistan’s Rural Deep Reach Project, which focuses on the needs of low-income population by offering them Popularly Positioned Products (PPPs). These are affordable, nutritious and high quality products.

The beneficiaries are responsible for door-to-door sales within the community and are compensated based on commission structure.