Kerala Agricultural Development Society (KADS) is a service provider to the farming community of Idukki, Ernakulam and Kottayam Districts since its inception in the year 2001. KADS vision to facilitate farmers with modern farm practices and at the same to provide an assured marketplace for all his produces and even for the discarded but tasty and homely items from the backyards. Whatever it may be; be it muringa leaves, currypatha, vazhachundu, banastem, ilampanpuli, vampilinaranga, kanthari mulaku etc., which never fetch a price nor had a place in the subjiwallas’ basket anywhere, now have a royal reception at KADS platform, bought as hot cakes within minutes of their arrival at the sales counter. This is the business technique of KADS – business based on the tastes and preferences of the customer, and no doubt, now it is a success story!