This event is a once-in-a-decade opportunity for us to demonstrate the incredible talent and diversity of what we have to offer in the region. It is a unique platform for us to highlight the fantastic economic and cultural partnerships already in place with our counterparts in China and to showcase the wealth of potential ahead.

The App will allow delegates to vote, cast their feedback and share their experiences with each other as well as providing details about the programme and event. It will be available in both English and Mandarin so that it is accessible for everyone attending the event.

Having the app enables delegates to enhance their experience at the event to achieve the ultimate aim of the event to allow delegates from China to experience the best the Midlands has to offer and to have a chance to meet old friends and establish new working relationships.