It’s often said that success is 1% inspiration and 99% perspiration. In other words, 1% of success comes from the business idea and 99% comes from execution.

We disagree.

This might be true at later stages, but at the initial stage of a startup, the core business idea makes a huge difference.

With a great idea, it’s a multiplier for all your efforts down the line, compounding over time. Going in the wrong direction wastes time and resources.