A digital E-book publication that walks you through the creative thinking process.

What is creativity?

Creativity can be defined as the use of imagination or intelligence to create something distinct or inventive.

Foundation of creativity

Considering that creativity is based on intelligence, let us look at the definition of intelligence.

Intelligence: The ability to acquire, retain and apply knowledge or skill.

Therefore based on the two above definitions, the genesis of our journey towards creative thinking begins first of all by understanding the components that constitute intelligence and then adding an additional layer of fun to enable us to come up with new/alternative/novel ways of producing inventive, distinct ideas and products.