Gravitate Health is a digital health initiative designed to empower individuals with reliable, personalized health information, supporting informed decisions and safer medication use. The project focuses on improving access to and understanding of electronic product information (ePI) through the innovative Gravitate Lens (G-lens®) technology.

With Gravitate Lens (G-lens®), users can easily access and personalize official medical product information, making it more relevant to their needs. The app enhances comprehension, reduces risks, and ensures that patients, caregivers, and healthcare providers can interact with critical health data in a user-friendly way.

Developed by a consortium of 45 global partners, Gravitate Health is co-led by the University of Oslo and Pfizer, and funded by the Innovative Medicines Initiative (IMI). It represents a major step forward in digital health, aiming to bridge the gap between health literacy and digital transformation.