The O2O (Offline & Online) People's Market Superplatform is an integrated digital platform designed to drive the digital transformation of people's markets throughout Indonesia, both on a physical (offline) and digital (online) scale. This platform functions as a mobile app-based digital ecosystem that connects market traders with the public directly, easily, and efficiently.
The O2O People's Market offers various superior features, including:
- Access to search for markets, traders (shops, kiosks, or wholesalers), and product galleries by region and category
- Market News
- Market Activity Information and Agenda
- Digital Workspace for Market Administrators
- Education and Counseling Center: provides regulatory information, skills training, and digital literacy for traders and market administrators.
- Communication Forum between Administrators and Traders
- Market Customer Service
- Motorcycle Taxi Driver Services as logistics partners
- Market Radio and TV as a means of information and community promotion
With the O2O People's Market Superplatform, it is hoped that a more modern, inclusive, and productive market ecosystem will be created, and the market will be able to increase the competitiveness of people's markets in the era of economic digitalization.