Fundamental analysis is a method for measuring the intrinsic value of an issuer's stock or company by examining related economic and financial factors through several parameters such as the performance of the company concerned, business competition, industry, to both macro and micro economic conditions.

Fundamental analysis is the main tool and standard for long-term investors, holding companies, and anyone else who believes in making decisions rationally, not emotionally.

Fundamentals app introduces you to the basic concepts of fundamental analysis in an easy-to-understand and fun way. The content of our application provides you with knowledge about qualitative and quantitative factors, to presentations accompanied by examples of financial calculations including market capitalization, Earning per Share (EPS), Price to Earning Ratio (PER), Price to Book Value (PBV), Debt to Equity Ratio (DER), Return on Equity (ROE), and Dividend Yield.

By learning and understanding fundamental analysis, you are a few steps ahead of most retail investors. Good analytical skills will prevent you from making clueless buying and selling decisions. In the midst of a turbulent and uncertain market, it's important to keep a direction and really understand what you're doing, when your goal is a long-term investment.