Phulala Sugandh Matichaa (transl. Flower has the fragrance of sand) is an Indian Marathi language television series, which is broadcast on Star Pravah from 2 September 2020. The show is an official adaptation of the StarPlus series Diya Aur Baati Hum. Both shows Diya Aur Baati Hum and Phulala Sugandha Matichaa are produced by Shashi and Sumeet Mittal under the banner Shashi Sumeet Productions.
Set on backdrop of Shirdi. The story centers upon a 20-year-old college student, Kirti, whose dream is to become an Indian Police Service officer, and Shubham, a sweetshop owner and sweetmaker.

Kirti's dreams and aspirations are destroyed as she loses her parents in a terrorist attack. Planning to move abroad, her brother Sagar fixes her marriage to Shubham whose strict mother Jiji Akka wants her daughter-in-law to be simple and not well-educated, with the excellent skills of a housewife.

After discovering this, Sagar lies about Kirti's education level to both his family and the Jamkhedkars in order to ensure her settlement. Kirti gives up her education and dreams, accepting her roles as a wife and the elder daughter-in-law of the family. Soon, as her truth of being educated and not knowing cooking is revealed, Jiji Akka banishes her.

The story shows and further describes how Shubham becomes her full-strength and helps her to fulfil her dreams.

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