ONE-STOP PHYGITAL SOLUTION FOR RURAL ENTREPRENEURS

CONTEXT-
Success of DAY-NRLM’s Start-up Village Entrepreneurship Program and Ministry’s ongoing RSETI and DDGKUY together with other livelihoods efforts offer complementary opportunity to galvanize mass flourishing of nano-mini-micro businesses in rural areas bringing in start-up and private sector partnership across farm, off-farm and non-farm sectors.

-Multiple solutions/programs for rural entrepreneurs - working in isolation – RSETI,SVEP, MSME
-Opportunity to accelerate the growth of rural enterprises with interlinkages and convergence between programs
-Digital Platforms & technologies have huge potential to act as development enablers for rural entrepreneurs
-Increasing penetration of smartphones, internet, and digital services in rural areas post COVID disruption
-Need for comprehensive solution where rural entrepreneurs can get all the services (ideation, training, business plan, Finance, Mentoring) on a single platform/place

OPPORTUNITY - Phygital (physical plus digital) enterprise platform anchored with RESTI network
-Digital Platform to provide end-to-end services – business ideation, planning, access to finance, mentoring and business management - to rural entrepreneurs at their convenience
-High potential for RSETI centers at the District Level to convert to tech-enabled physical resource center which act as “One Stop Shop” for the entrepreneurs to access a variety of business development services

The future is “Phygital” - physical and digital touchpoints that connect and help rural entrepreneurs access support services and make informed decisions to become successful