Kirana stores are the backbone of our society, but in today's retail environment they face mounting struggles. Without bulk buying power, they pay higher prices for inventory, making it hard to compete. Limited marketing budgets mean they stay invisible compared to Supermarket chains run by cash rich MNCs chains with massive ad spends. Add unreliable supply and delayed deliveries, and many shopkeepers are left with empty shelves and unhappy customers.

The result is that traditional Kirana stores are steadily losing ground to Supermarket chains run by cash rich MNCs and quick-commerce apps that may promise convenience but cannot replace the personal trust and connection that neighbourhood shops have always provided.

"DINASI DIRECT was built to solve these problems with a professional, scalable model."