DiscoverBrands is a digital marketing platform that enables consumers discover brands on the web. It’s the world’s database of brands. DiscoverBrands is an improvement from business and niche directories such as Yellow Pages and Product Hunt respectively, both in structure and scope. In terms of structure, business and niche directories have predefined, finite categories and subcategories under which brands have to list themselves. For example, an organization that deals with relatively new subcategories such “Augmented Reality” and “AI” will list themselves under “IT” subcategory, under “Computers and Internet” category, which is limiting to exposure of the brand to niche audiences. DiscoverBrands on the hand has replaced subcategories with keywords, which enables brands list as many keywords associated with them under four broad categories:

1) For-Profit
2) Non-profit
3) Governmental
4)Inter-Governmental

These keywords listed by brands are captured by our powerful search engine, hence matching brands with their niche audiences. In terms of scope, business directories such as Yellow Pages lists entities, which are typically organizations. Niche directories such as Product Hunt lists non-entities, which are products and services offered by organizations. DiscoverBrands is a game changer since it lists both entities and non-entities.