Radio is constantly growing in popularity, audience, credibility and effectiveness as an advertising vehicle.

It is present everywhere, in homes, in cars, at work, at leisure ... It offers segmentation, flexibility and loyalty, and even accompanies your client wherever you go without the need for viewing or reading.

A) 9 out of 10 people listen to the radio every week. Probably 9 out of 10 consumers in your business also listen.

B) 95% of households have at least one radio.

C) 73% of vehicles have a radio.

D) 41% of households have clock radios and wake up listening to music and advertising (IBOPE)