Sri Balaji Jewellers has been dealing in real gold, diamonds, and color stone jewelry since 1956. It is a 100% BIS-hallmarked store that sells only certified diamonds. The store has a strong online presence and ships its products all over the world. The store strongly believes in its HIT principle, which stands for Honesty, Integrity, and Trust. What makes Sri Balaji Jewellers stand out in this competitive world is its focus on creation, budgeting, and quality.

Sri Balaji Jewellers recently launched a mobile application to enhance the process of purchasing, selling, leasing, and redeeming digital gold for customers. The app offers a range of convenient features, such as managing gold scheme payments, enrolling in new schemes, purchasing gift cards, and securing current gold prices for future jewelry-making purposes. This feature ensures that customers are protected from potential increases in the gold rate, providing them with peace of mind. The main objective of the app is to provide customers with a user-friendly and convenient platform to invest in digital gold, whether for personal investment or as a gift for others.