In 1997, the journey of Veer began with Kalpesh Shah and Rina Shah at the helm. Mr. Shah initially joined his father's diamond manufacturing business after graduating, but later diversified into making diamond jewelry with the support of his wife, Mrs. Rina Shah. Together, they learned the intricacies of jewelry making and built strong customer relations. Starting without a physical store, they visited customers' homes to showcase their pieces and establish long-term connections. Veer's core principles were to provide top-quality products, work within a budget, deliver on time, operate with trust, and build faith.

With the support of friends and family, they gained the courage to expand and eventually opened their first shop, Veer Jewel. After 8 years of serving customers from this shop, their son Parth Shah, who completed his BMS and GIA (Graduate Gemologist), joined the family business. Together, they transformed Veer Jewel from a rented small store to their diamond jewelry boutique. Throughout their journey, they were supported by elite customers who witnessed their growth and stood by them through the ups and downs.

Introducing the Veer Gold & Diamond Mobile Application:
- The Veer Gold & Diamond app provides customers with a convenient and all-encompassing experience. Users can easily explore the latest jewelry collections in the E-store/Catalogue section with just a few taps.
- The app also facilitates the purchase of Veer Gold & Diamond' Digital Gold, along with the option to exchange it for jewelry at any of the company's outlets.
- Customers can peruse the complete range of Veer Gold & Diamond products, simplifying the search for the perfect piece. The app also streamlines the management of gold scheme payments, enabling users to enroll in new schemes and receive timely installment reminders.
- The app allows customers to lock in current gold prices for future jewelry-making purposes to safeguard customers from potential price hikes. Additionally, the Veer Gold & Diamond E-Gift Card/Voucher feature makes it simple to gift jewelry for special occasions.

With its easy-to-use interface and extensive features, the Veer Gold & Diamond mobile app delivers a smooth and hassle-free shopping experience for customers.