Virtual and augmented reality, biofeedback, sensors, 3D printing, full body scans; technological developments are accelerating. The possibilities of these new technologies are almost limitless and also (live) music wil become even more exciting due to these developments, creating beautiful music experiences for artist and audience. Together with (international) artists, schools and companies from the region, we ask questions such as; what can the music industry do with these new technologies and developments and where will it go in the future? Effenaar is a laboratory where artists can collaborate with small and larger companies.