The Sertão FM Community Radio is located in the hinterland of the state of Pernambuco, more precisely in Ibimirim-PE. Radio is an important means of communication that the local population uses to reach the entire community. To this end, by noting the large number of community listeners living in other cities and states, the radio decided to innovate to get closer to these listeners as well as to local listeners by expanding their communication through technology to mobile and web applications.