The REEL story began in 2001 when the Curzon cinema in the town of Loughborough, Leicestershire was acquired, as part of a major property development project. It became apparent that there was a significant opportunity to launch a company that focused on designing and operating state-of-the art multiplex cinemas which did not require large footprints while still offering a wide choice of movies, excellent customer service and good value for money. It was at this point that the Curzon Leisure Group was formed with the aim of providing tailored cinema experiences to specific market sectors within town centre environments.