We are India's most-loved non-toxic and clinically effective beauty & personal care brand that believes in making products that are safe for both people and planet Earth. Our Cosmetic Chemists work tirelessly to innovate on in-house formulations that we share transparently with consumers. We have also been certified by ECOCERT, rePurpose Global, and PeTA as clean, plastic-neutral, and 100% animal cruelty-free.