Embedded in a multi-channel marketing strategy, the mobile app can e1.KIOSK the start of a customer relationship at the POS form at trade shows or other mobile customer touch points. As part of innovative in-store and mobile marketing tactics can be started via the mobile app contests, product presentations and service needs. By means of multimedia app elements such as video and audio is provided at targets emotional for attention, only to motivate the intuitive app-structures for the delivery of personal data. Following marketing automation mechanisms for personalized and needs-based follow-up communication on all communication channels are featured. The setup of the mobile app is based on a variety of app designs from which the customer can choose. Within the app templates, there is also the flexibility to make individual designs according to the requirements of the digital communication channel. The native app provides access to device-specific features like camera -, - sketch or signature function. Extensive app features support the autonomous detection of contact through by the subject itself: Text validations, mandatory checks, automatic display the home page in the termination of data entry etc.