Essenza Lucano is an interactive and multimedia exhibition space which tells the story of the Vena family and the iconic Amaro Lucano, created in 1894 in Pisticci (Matera).

An evocative journey made of 5 different chapters that take shape in 5 different thematic areas: Lucania, Lucano, Amaro, Storia and Pacchiana, dedicated to exploring the winning ingredients of the history of a Lucanian family that started from the production of a liqueur born from the deepest local tradition has become one of the most important national companies in the spirits sector, the famous liqueur and its homeland, Lucania.

The Essenza Lucano app delves into the contents of the exhibition space with all the practical information essential for an independent visit and provides numerous information and insights with extra content.