The desire to keep the population informed, without sensationalism or sensationalism, presenting the reality of the facts of local, national and international news events through programming that aims to reach all social strata of our population with an inclusive language, transforming the news into an element that brings our listeners closer to an objective reality, framed ethical, moral, civic, democratic and social values ​​with which we can contribute to being a more just and equitable community; using the news to raise awareness and not stereotype, being a responsible spokesperson for the information, dynamically and clearly interpreting the facts, demonstrating truthfulness in each presentation, and thus being an informative reference, with variety and entertainment for our society.