Eye shadow is a cosmetic used on the eyelids and under the eyebrows. Eye shadow is generally used to make the wearer's eyes stand out or make it look more attractive.

Eye shadow serves to add depth and dimension of a person's eye, compensate for eye color, or simply so that the eyes look more attractive. Perona eyes can have many colors and textures, usually made from a powder and mica, but there is also a liquid, pencil, or cream.

Civilization around the world use eye shadow - especially in women, but sometimes also in men. In Western society, considered as a cosmetic eye shadow women, although it is also used by men.

In Gothic fashion, black or dark eye shadow and other types of eye makeup popular among women and men.