Every year, when professionals from the foodservice equipment and supplies industry descend on the FEDA Annual Conference they can be confident they will experience a full schedule packed with learning and structured discussions about the challenges and opportunities ahead for the industry. But what many remember most every year is the unstructured parts of the conference. The casual conversations at the bar, catching up with a colleague while walking together to one of the evening events, or sharing a few thoughts while filling up on coffee. By moving to the brand-new Omni PGA Frisco Resort in Texas, the 2023 FEDA Conference is set up to make even more of those spontaneous moments possible while still delivering on all the educational, advocacy, and technology programming that members have come to expect.