We created Gale to help you achieve your goals.

Gale is a framework for weekly goal setting & tracking, built alongside an expert in behavioral science with a PhD in experimental psychology. Each week, members make a short-term commitment to pursue their goals for 7 more days.

BUILD GOALS IN 3 SIMPLE PARTS
- Behavior: selecting a behavior to focus on makes it easier to identify and measure progress
- Why: behavior change occurs best when you define why a behavior is important to you
- Target: an attainable target is a great north star to follow throughout your week

TRACK PROGRESS, MASTER BEHAVIOR
Whenever completing a “behavior,” members click into a dedicated goal card and swipe right to track progress. Research shows that the sooner you acknowledge yourself completing a behavior, the more likely that it will “stick” and become routine.

RECALIBRATE WEEKLY
Before your current week is over, we offer the opportunity to “refresh” a goal for the upcoming week.This allows for the opportunity to adjust a goal's behavior, why or target from the prior week.

GOAL PRIORITIZATION
A goal is “active” if a member is tracking toward a target. If an active goal isn’t refreshed by the end of a week, it becomes “inactive.” A goal can stay inactive for as long a member would like, and can once again become active after a refresh.

SMART CUES KEEP YOU ON PACE
Cues are friendly reminders designed to help members stay on pace relative to their target. We take your attention very seriously and only send cues when it's in your best interest, during agreed-upon time periods.

DATA FOR INSIGHTS, NOTES FOR RECALL
Our data tells a digestible story, offering current and historical metrics for each goal. Each goal has a notes section, so you can document whatever you’d like throughout the week.