Enter the world of KAWSPuffs through the back of your REESE’S PUFFS cereal box. Crunch the Puffs as they fall around your COMPANION to keep it safe above the milky puddle. If you miss three Puffs, your COMPANION will sink and it’s game over.

Beware, the Puffs fall faster as time goes on. But special power-ups will help you pop them, slow them down and score more points.

Can you reach the top of the leaderboard and win exclusive prizes?

HOW TO PLAY
Scan the back of a box of KAWS’ REESE’S PUFFS cereal.
Hit play and move around the COMPANION while crunching Puffs with your finger.
Collect power-ups to help you go farther.
And don’t hit the Xs!

EXCLUSIVE PRIZES
Download the KAWSPuffs app for a chance to win a limited-edition KAWS’ REESE’S PUFFS cereal box.
Go head-to-head against your friends on the leaderboard and share your scores.
The highest scores every week will have an opportunity to snag the swag.

BREAKFAST EVENTS
Keep checking the KAWSPuffs game for surprise Saturday breakfast events like double points and new power-ups.

EVER-CHANGING ENVIRONMENTS
The environment around the KAWS COMPANION will be constantly change based on what time of day you play.

KAWSPuffs is an AR experience produced by Acute Art.