An online grocer is either a brick-and-mortar supermarket or grocery store that allows online ordering, or a standalone e-commerce service that includes grocery items.[1][2] There is usually a delivery charge for this service. Online grocery delivery services are available throughout Europe, Asia and North America, mostly in urban centres. The online ordering is done through e-commerce websites or mobile apps.

The COVID-19 pandemic greatly accelerated the growth of online grocers, and in the first few months of the pandemics online grocery shopping increased by 300%.[3] In addition, first-time online grocery shoppers accounted for 41% of online grocery shoppers