GOAT Level, the Greatest of All Time level is first and foremost, a mindset. You don't have to be a famous athlete to be the GOAT in your life. The clothing brand started in January 2018, with shirts that remind the consumer and others that they are the GOAT. It is an expression of self-motivation. Social Media accounts and the Sports Podcast were also created in early 2018. The GOAT Level Brand main purpose is to positively motivate, encourage and entertain others