Emotional Driving is the road safety concept created by Gonvarri Industries to reinforce safer driving.

A pioneering program that advocates for the transmission of emotions and positive messages to motivate us to drive more responsibly and safely.

"The Journey of a Commitment to Society" reviews the journey of Emotional Driving, the various initiatives implemented, and the recognition received. It also thanks and acknowledges the support of its fellow travelers, friendly organizations that have accompanied us throughout this time and with whom we share values, experiences, lessons learned, and, above all, a firm commitment to road safety.

Discover the App and get excited! You will become a more responsible driver!

One of the keys to Emotional Driving, fundamental to explaining its success both within and outside of Gonvarri, is the honesty and realism of the project. The path taken by Emotional Driving is positive, hopeful, and very rewarding for all of us who have been part of the project. What began as a modest internal initiative now reaches many thousands of people around the world.

Roadshows and emotional audiovisual campaigns, values-based training and road safety education for the drivers of tomorrow, motivation to make young people ambassadors for Emotional Driving and educate their parents about the importance of responsible driving. A journey on which we have been accompanied by friendly organizations with the same values ​​and a shared commitment to road safety.